Written by: Ignacio Pericet, Founder.
Few moves have been as audacious, and polarizing as MicroStrategy Incorporated’s foray into Bitcoin. Once recognized solely as a business intelligence firm, MicroStrategy has become synonymous with large-scale cryptocurrency investments. Under the stewardship of Michael Saylor, its co-founder and executive chairman, the company has executed an aggressive strategy of acquiring Bitcoin.
For some, this bold approach exemplifies visionary leadership and a keen understanding of digital asset potential. For others, it raises pressing questions about risk management, governance, and the sustainability of leveraging a volatile asset to such an extreme degree. With a portfolio exceeding 250,000 Bitcoin as of the end of 2024, this strategy is not merely a corporate tactic, but a defining case study in the intersection of traditional finance and digital innovation.