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Capital Group’s SMALLCAP World Fund has added another 481,772 shares of Strive, Inc. to its books, bringing its total position to 2.93 million shares valued at roughly $33.62 million.
Strive trades on the Nasdaq under the ticker ASST.
What Strive actually does
Strive, Inc. is the publicly traded parent of Strive Asset Management, and it operates what it calls the first asset management Bitcoin treasury company. In plain terms: it runs ETFs and other investment products like a conventional asset manager, but it measures its own performance against Bitcoin rather than a traditional equity benchmark. The treasury currently holds approximately 19,900 BTC.
Strive manages over $2 billion in assets across its fund lineup, which includes small-cap and fixed-income ETFs.
Strive Asset Management was founded in 2022, positioning itself against ESG-focused investing and framing shareholder value as the central mission. The pivot toward a Bitcoin treasury model culminated in a September 2025 merger with Asset Entities that created the current publicly traded structure.
The Capital Group filing, unpacked
As of March 31, 2026, the SMALLCAP World Fund held approximately 2.45 million shares of ASST, representing roughly 3.88% of the company. Updated data from late April showed Capital Group entities collectively owned around 2.63 million shares. The most recent figure of 2.93 million reflects the latest round of buying.
The SMALLCAP World Fund is a global small-cap equity mutual fund from Capital Group with a long-term growth mandate. It is not a crypto fund, a Bitcoin fund, or a speculative vehicle.
Fidelity has also been cited among institutional backers of ASST, suggesting the company’s dual-model approach is finding acceptance beyond a narrow slice of crypto-native investors.
What this means for investors watching ASST
Strive’s core bet is that it can accumulate Bitcoin per share faster than Bitcoin itself appreciates. The $2 billion in assets under management provides a real revenue base, but the math of sustaining a Bitcoin treasury strategy at scale depends heavily on both management fee income and capital markets access.
What to watch going forward: whether Capital Group’s ownership crosses the 5% threshold that triggers additional regulatory disclosure requirements, whether other large mutual fund complexes begin appearing in ASST’s institutional holder list, and whether Strive’s Bitcoin per share metric actually trends in the direction the company has promised.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
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