Brent crude punched through $100 per barrel this week, and JPMorgan’s strategists are already bracing for the hangover. The bank’s concern isn’t just that oil is expensive. It’s that the decline, when it comes, could be fast enough to catch most traders leaning the wrong way.
The triple-digit milestone arrived on the back of escalating tensions in the Middle East, the same geopolitical pressure cooker that pushed Brent as high as $105.94 during an intraday spike back in May. But JPMorgan’s projected average crude price for 2026 sits at $97 per barrel, a number that implies the current levels are borrowed time rather than a new normal.
The Fed connection no one wanted
Both banks now expect a 25-basis-point rate hike at the Fed’s September 15-16 meeting. That’s a meaningful pivot from earlier expectations of a pause, driven by inflation data that came in hotter than anticipated, with energy costs doing much of the heavy lifting.
Why JPMorgan sees a snapback coming
Earlier in 2026, some forecasts from major banks floated worst-case scenarios where Brent could surge to $120 or even $150 if supply disruptions through the Strait of Hormuz became prolonged. Those numbers now look like relics of peak anxiety. As the year progressed, banks walked back their projections because demand losses materialized faster than expected and portfolio rebalancing pulled capital out of energy trades.
JPMorgan’s own trajectory tells the story. The bank initially called for crude prices in the low $100s throughout 2026, fueled by geopolitical conflicts that had already driven prices into the $105-$118 range at various points. But the average forecast of $97 suggests the bank’s models see more downside than upside from current levels.
The Strait of Hormuz remains the wild card. Roughly one-fifth of the world’s petroleum passes through that narrow waterway between Iran and Oman, and any sustained disruption there would rewrite every forecast on the table. JPMorgan flagged ongoing logistical and inventory issues tied to the strait as key drivers of their price projections.
What this means for markets and the economy
The May spike to $105.94 and subsequent pullback offered a preview of how quickly sentiment can shift.
The bank’s $97 average price target for the full year implies that current levels above $100 are, in JPMorgan’s view, more likely to serve as a ceiling than a floor.
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