Kambi processes over 100 million bets during record-breaking 2026 World Cup as AI trading reshapes sports betting

Kambi Group, one of the largest B2B sports betting technology providers in the world, just crossed a staggering milestone: more than 100 million bets processed through its global network of Turnkey Sportsbook partners during the 2026 FIFA World Cup. And the tournament still had two matches left to play when the company made the announcement on July 16.

The expanded 2026 World Cup format, featuring 48 teams across 104 matches, obviously helped inflate raw volume. But the composition of those bets tells a far more interesting story.

Pre-match Bet Builder turnover jumped 3.6x compared to the 2022 World Cup in Qatar. Live Bet Builder turnover? Up tenfold.

Here’s where it gets really granular. Player shots on target emerged as the single most popular pre-match Bet Builder market, generating double the turnover of traditional match-winner bets. In the live betting arena, shots on target accounted for 15% of all live turnover.

The share of pre-match turnover from non-match-winner bets climbed from 57% in 2022 to 63% in 2026.

AI compiled an entire World Cup for the first time

Kambi made a point of noting that this was the first FIFA World Cup fully compiled and traded using its proprietary AI-powered system. During each semifinal, for example, the platform offered more than 700,000 unique bet combinations per match.

CEO Werner Becher highlighted the scale of what Kambi’s technology achieved, emphasizing the innovations that made these results possible. The company plans to release deeper analysis in its Q2 2026 report, scheduled for July 22.

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