Kooc Media Expands PR Services for Web3 and Crypto Gaming Sites

PR distribution agency Kooc Media has broadened its service offering to cater to the rapidly growing crypto gaming market. The agency, which has operated in the crypto and iGaming PR space since 2017, is now providing dedicated campaigns for blockchain casinos, Web3 betting platforms, GameFi projects and crypto sportsbooks that need reliable media coverage in an industry where most PR firms lack the necessary contacts and experience.

The move reflects rising demand from operators who combine cryptocurrency payments with online gambling, a sector that has seen consistent growth as more players seek out Bitcoin casinos, provably fair games and decentralised betting options.

A PR Problem Most Agencies Cannot Solve

Getting press coverage for a crypto gaming project is harder than it looks. Cryptocurrency and online gambling are two of the most restricted categories in digital advertising. Most mainstream publications will not touch gambling content, and many will not cover crypto projects either. Put the two together and most traditional PR agencies simply cannot deliver results.

This is the gap Kooc Media was built to fill. The agency runs its own portfolio of news websites — including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing — which means it does not depend on convincing outside editors to pick up a story. Clients get guaranteed placements on real, established publications with existing search authority and readership.

“Most PR agencies pitch journalists and hope for the best,” said Michelle De Gouveia, spokesperson for Kooc Media. “We own the publications. When a crypto casino or Web3 gaming platform works with us, they know exactly where their coverage will appear and when it will go live. For projects launching in fast-moving markets, that certainty matters.”

What Kooc Media Now Offers Crypto Gaming Clients

The expanded crypto PR services include packages built around the specific needs of blockchain gambling operators. Whether a project is launching a new crypto casino, announcing a token-based rewards programme, or promoting a decentralised betting protocol, Kooc Media can handle the entire PR process from writing through to publication and reporting.

Each campaign can include publication across Kooc Media’s in-house news network, distribution through the agency’s partner network of hundreds of websites, and for higher-tier packages, placement through major financial newswires that feed into outlets like Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones.

The agency’s gambling PR packages cover online casinos, sportsbooks, poker rooms and any betting platform that uses cryptocurrency. Standard deliverables across these packages include:

• Press releases written by Kooc Media’s editorial team
• Same-day publication on in-house crypto and finance news sites
• Distribution through partner outlets and syndicated networks
• Sponsored long-form articles for deeper brand storytelling
• Optional homepage placements across network sites
• Detailed reports with live links to every published piece

Everything is handled in-house. Clients do not need a marketing department or existing media relationships to get started. Kooc Media writes the content, places it, and delivers a full report showing exactly where every article was published.

Why This Matters for Search Rankings

For any crypto gaming project, ranking in search results for terms like “Bitcoin casino,” “crypto sports betting” or “Web3 gambling” can be the difference between success and failure. Organic search drives a huge portion of traffic in both the crypto and gambling industries, and media coverage plays a direct role in how search engines evaluate a site’s authority.

When a press release appears on a high-authority finance or crypto publication, it creates a backlink signal that search engines recognise. When that same release also appears across a network of syndicated outlets, it reinforces the signal further. Kooc Media’s combination of owned publications and partner distribution gives clients both quality and volume, which is exactly what effective SEO-driven PR requires.

Beyond backlinks, the coverage itself generates direct traffic. Readers on sites like Blockonomi and CoinCentral are already interested in cryptocurrency. When they see an article about a new crypto casino or a blockchain betting platform, they are far more likely to click through than someone reading a generic business newswire. This targeted exposure is something that broad-distribution-only PR services cannot match.

Crypto Gambling Continues to Grow

The expansion of Kooc Media’s services comes at a time when the crypto gambling industry is picking up speed on multiple fronts. Established online casinos are adding Bitcoin and Ethereum payment options to attract crypto-native players. Meanwhile, a new generation of fully decentralised gambling platforms is emerging, built entirely on smart contracts with no central operator.

Player demand is driving much of this growth. Cryptocurrency offers faster withdrawals, lower fees and greater privacy compared to traditional payment methods, all of which appeal to online gamblers. Provably fair technology, which uses blockchain to verify game outcomes, has also become a selling point for platforms looking to differentiate themselves in a crowded market.

For operators in this space, PR is not optional. New crypto casinos launch regularly, and without media coverage, even the best platform can get buried beneath competitors. Building trust is equally important. Players want to see a new casino covered by recognisable publications before they deposit funds. Media placements on established news sites provide that third-party credibility in a way that paid advertising simply cannot.

“The crypto gambling market does not slow down, and neither should your PR,” said De Gouveia. “We are seeing more projects come to us because they have already tried working with generalist agencies and got nowhere. When your project sits at the crossroads of crypto and gambling, you need a PR partner that has deep roots in both.”

About Kooc Media

Founded in 2017, Kooc Media is a PR distribution agency that works exclusively with clients in the crypto, fintech, technology and iGaming sectors. The agency operates a network of in-house news websites and partners with hundreds of additional outlets to provide guaranteed media coverage, newswire distribution, press release writing, sponsored content and full campaign reporting. Kooc Media works with crypto projects, token launches, fintech startups, online casinos, sportsbooks and Web3 companies worldwide.

Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.

The post Kooc Media Expands PR Services for Web3 and Crypto Gaming Sites appeared first on Blockonomi.