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Strategy, the company formerly known as MicroStrategy, sold 3,588 BTC for approximately $216 million between July 1 and July 5. That’s the largest single Bitcoin liquidation in the company’s history, and it came from the man who once made “never sell” sound like a blood oath.
Michael Saylor’s firm still holds 843,775 BTC after the sale.
From diamond hands to dynamic allocation
Strategy didn’t sell Bitcoin because Saylor suddenly lost faith in his thesis. The company sold to replenish USD reserves earmarked for preferred-stock dividends on its Digital Credit securities.
The board authorized potential sales of up to $1.25 billion in Bitcoin on June 29, giving management room to sell significantly more if cash needs escalate. The goal, according to the company’s filings, is to avoid issuing additional equity, which would dilute existing shareholders.
Strategy had already broken the seal in late May 2026, selling 32 BTC for $2.5 million. Selling 3,588 coins at roughly $60,000 each is not a rounding error.
The average sale price of approximately $60,000 per Bitcoin is worth noting because Strategy’s overall cost basis sits above that level — they sold at a loss relative to what they paid for much of their stack. The company reported an $8.32 billion loss in Q2 2026 related to digital assets.
Strategy is now framing this shift as “dynamic capital allocation” designed to improve Bitcoin-per-share metrics.
Why the market cares more than the math suggests
3,588 BTC represents roughly 0.4% of Strategy’s total holdings.
MSTR shares declined several percent intraday on July 6, though they stabilized afterward. Bitcoin itself saw modest selling pressure.
The board authorized up to $1.25 billion in potential Bitcoin sales. That’s roughly 20,800 BTC at current prices, or about 2.5% of the company’s total stack.
The institutional contagion risk
The $8.32 billion quarterly loss on digital assets underscores how painful this Bitcoin winter has been for corporate holders who bought aggressively during the bull market. Strategy accumulated the vast majority of its 843,775 BTC at prices that now look elevated compared to current trading levels.
The Bitcoin-per-share metric that Strategy is now optimizing for could actually benefit remaining shareholders if executed well, since selling Bitcoin to avoid equity dilution preserves each share’s claim on the remaining stack.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
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