No, Google DeepMind did not invest $75M in A24 for AI movie tools

A claim circulating online suggests Google DeepMind invested roughly $75 million in indie film powerhouse A24 to build AI tools for moviemaking.

There’s just one problem. It doesn’t appear to be true.

Two real stories, one fake mashup

Here’s what actually happened. A24, the studio behind films like Everything Everywhere All at Once and Moonlight, did receive a $75 million investment. But it came from Thrive Capital, not Google DeepMind, and it landed in June 2024. That deal valued the studio at approximately $3.5 billion.

Separately, Google DeepMind has been making legitimate moves in AI-assisted filmmaking. In May 2025, the AI lab announced a collaboration with Darren Aronofsky’s newly launched production company, Primordial Soup, to develop three short films using generative AI models including Veo.

These are two distinct events involving different companies, different amounts of money, and different purposes. Someone, somewhere, apparently decided they’d look better stitched together.

The viral version takes the $75 million figure from the Thrive Capital deal and grafts it onto Google DeepMind’s actual work in AI filmmaking. The result is a claim that sounds plausible enough to spread but falls apart under even light scrutiny.

What Google DeepMind is actually doing in film

The Aronofsky partnership represents one of the highest-profile collaborations between a major AI research lab and a respected filmmaker. Aronofsky, known for Requiem for a Dream and The Whale, launched Primordial Soup specifically to explore how generative AI can be woven into creative storytelling.

The project uses DeepMind’s Veo model, which generates video content from text and image prompts. Three short films are being produced under the collaboration.

DeepMind has also supported other AI-assisted film projects. An animated short using the lab’s Veo and Imagen models premiered at the Sundance Film Festival in early 2026.

These are real developments. They just have nothing to do with A24.

A24’s actual trajectory

The Thrive Capital investment at a $3.5 billion valuation cemented A24’s status as the most valuable independent studio in Hollywood. For context, that’s a remarkable figure for a company founded in 2012 that built its reputation on arthouse and mid-budget films rather than superhero franchises.

Nothing in A24’s public strategy suggests it’s pursuing AI filmmaking tools or partnering with DeepMind in any capacity.

It’s also worth noting that none of these AI-film developments, real or fabricated, have any connection to crypto, blockchain, or digital assets. No tokens are involved. No NFTs are being minted.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.