Strive CEO Matt Cole announces upcoming purchase of over 1,100 BTC

Strive Inc. is buying another 1,100 Bitcoin. CEO Matt Cole made the announcement ahead of a scheduled purchase on September 8, making it the latest in an aggressive accumulation campaign that has transformed the Nasdaq-listed firm into one of the biggest corporate Bitcoin holders on the planet.

The purchase will be funded through sales of the company’s SATA preferred stock, continuing a playbook that has allowed Strive to avoid taking on debt while rapidly expanding its BTC treasury. As of late August, Strive held 23,156 BTC, ranking it as the fifth-largest Bitcoin treasury among publicly traded companies.

From 5,000 to 23,000 BTC in under a year

Strive’s accumulation pace has been nothing short of relentless. The company held roughly 5,000 BTC in fall 2025. Less than a year later, that number has more than quadrupled.

August alone was a monster month. Strive scooped up more than 3,000 BTC across multiple purchases, including 1,110 BTC at an average price of approximately $73,409 per coin and another 1,800 BTC at roughly $79,431 each.

The upcoming 1,100 BTC buy would push total holdings past 24,000 BTC, edging the firm closer to Cole’s stated ambition of reaching 20,000 BTC by year-end 2026. That target, notably, has already been surpassed.

Cole has hinted at exactly that. His public communications on social media have referenced potential acquisitions that could bring the total well beyond the original 20,000 BTC goal, though he hasn’t committed to a specific revised target.

The equity-funded Bitcoin machine

What makes Strive’s approach distinctive is its financing mechanism. The company trades under the ticker ASST on Nasdaq and funds its BTC purchases by issuing two types of equity: ASST common shares and SATA preferred stock.

Strive sells shares, takes the cash, buys Bitcoin, and repeats. No loans, no bonds, no leverage. The company maintains what it describes as a near debt-free balance sheet, with enough cash reserves on hand to cover dividend obligations on the preferred stock.

SATA holders get dividend payments, funded by the company’s cash reserves, while ASST common shareholders ride the Bitcoin exposure. Cole has publicly discussed figures like BTC yield and amplification ratios — measures of how effectively each dollar of equity issuance translates into Bitcoin accumulation per share.

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