Twelve Labs raises $100M from Amazon and VC funds, backed by Nvidia

Twelve Labs, the AI startup that wants to make video as easy to search and analyze as a Google Doc, has raised $100 million from Amazon and venture capital investors. The company, which already counts Nvidia as a backer, is stacking up some of the most recognizable names in enterprise tech behind its vision of multimodal video understanding.

For a company that doesn’t touch crypto, blockchain, or tokens, Twelve Labs is worth paying attention to for one reason: it sits at the intersection of AI infrastructure and cloud computing, two sectors that are increasingly shaping how capital flows through tech, including the digital asset ecosystem’s own infrastructure layer.

What Twelve Labs actually does

Think of Twelve Labs as building the search engine for video content, except instead of matching keywords, it understands what’s actually happening on screen. The company develops multimodal AI models that can extract rich contextual insights from video data, making it analyzable in ways previously reserved for text and images.

In English: if you have thousands of hours of video and need to find the exact moment a specific event occurs, describe a scene in natural language, or run semantic analysis across an entire library, that’s what Twelve Labs is built for.

The company’s models are already integrated into Amazon Bedrock, AWS’s managed service for building generative AI applications. It also uses Oracle Cloud Infrastructure for training its large video models.

Following the money

Twelve Labs has raised approximately $107 million in total funding across multiple rounds.

Nvidia led the company’s $50 million Series A in June 2024, with participation from NEA and Radical Ventures.

A follow-up round in December 2024 brought in $30 million from a roster that reads like a who’s-who of enterprise data companies: Databricks, Snowflake, SK Telecom, and HubSpot Ventures.

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