Higgsfield reportedly in talks to raise up to $500M at $5B valuation

Higgsfield AI, the generative video platform founded by former Snap executive Alex Mashrabov, is reportedly in advanced negotiations to raise between $300 million and $500 million at a pre-money valuation of $5 billion, with Goldman Sachs and Intel’s potential involvement mentioned, though unverified. The talks surfaced in June 2026. The company was valued at roughly $1.3 billion just five months ago.

Mashrabov co-founded Higgsfield in 2023 alongside Yerzat Dulat, building an AI-powered creative suite for video production. The platform handles text-to-video generation, image-to-video conversion, and editing workflows designed for professional use.

The company launched its browser-based product in 2025 and has since attracted tens of millions of users. Social media marketing accounts for roughly 85% of its user base. Higgsfield reportedly hit an annualized run rate of approximately $200 million shortly after its January funding round.

Previous backers include Accel, Menlo Ventures, GFT Ventures, and AI Capital Partners.

The AI video arms race

Higgsfield’s valuation trajectory tells the story clearly: roughly $1 billion in September 2025, $1.3 billion in January 2026, and a target of $5 billion in mid-2026. Competitors include OpenAI’s Sora, Google’s Veo, and Runway.

What the valuation says about the market

A $5 billion valuation on $200 million in annualized revenue implies a revenue multiple of roughly 25x.

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