Juventus activates €5M buy option for Jeremie Boga from OGC Nice

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Juventus has pulled the trigger on a €5 million purchase option to sign Jérémie Boga permanently from OGC Nice, converting what began as a winter loan into a long-term commitment. The Ivorian attacking midfielder will reportedly sign a contract through 2029, cementing his future in Turin for at least three more seasons.

How the deal came together

Boga arrived at Juventus on loan from Nice on February 1, 2026, with the temporary arrangement set to run through June 30. Crucially, the loan included a buy clause, giving Juventus the option, not the obligation, to make the move permanent at a pre-agreed price.

That price has been pegged at €5 million, though some reports have cited a figure closer to €4.8 million. Either way, the fee represents a fraction of what Nice originally invested in the player, and it’s a number Juventus clearly found acceptable after watching Boga perform over the second half of the season.

Nice’s leverage in negotiations was limited by one key detail: their original contract with Boga runs only through June 2027. That means Juventus was essentially buying out a player with just one year left on his deal, the kind of contractual situation that consistently drives down transfer fees across European football.

Journalist Fabrizio Romano confirmed the activation of the buy option around April 12, 2026. Personal terms were reportedly already settled, with Boga himself expressing a clear desire to remain in Turin rather than return to the French Riviera.

What Boga brings to the Juventus project

A product of Chelsea’s academy, Boga never made a senior appearance for the London club before eventually finding his feet in Serie A with Sassuolo. A move to Atalanta followed, then Nice, and now Juventus.

During the 2025-26 loan spell, Boga’s 4 goals in 15 appearances translate to roughly a goal every four games.

What this means for Juventus and the broader market

The loan-to-buy structure that facilitated this move has become increasingly popular across European football. It lets clubs audition players before committing real money. Juventus got to evaluate Boga for nearly five months before deciding whether to spend.

The contract through 2029 gives the club either a useful squad player for the medium term or, if his form dips, enough time to recoup some value through a future sale. A player on a long-term contract at a low acquisition cost retains more trade value than one approaching the end of his deal.

For Nice, this represents the conclusion of a relationship that was clearly heading toward an exit. With Boga’s contract expiring in 2027, the French club faced the classic dilemma: sell now for a modest fee or risk losing the player for nothing in a year. The €5 million, while not transformative for Nice’s transfer budget, is better than watching an asset walk out the door for free.

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