Norway draws 1-1 with Ivory Coast as Kraken’s World Cup sponsorship puts crypto center stage

Norway and Ivory Coast played to a 1-1 draw at AT&T Stadium in Arlington, Texas, on June 30 in a Round of 32 clash at the 2026 FIFA World Cup. The result keeps both teams alive in the tournament, but the real subplot for the crypto world is playing out off the pitch, where Kraken’s role as FIFA’s Official Crypto Exchange Supporter is putting digital assets in front of billions of eyeballs.

Antonio Nusa broke the deadlock for Norway in the 39th minute with a curled finish. Ivory Coast found their equalizer through Amad Diallo in the 74th minute. The winner of this tie will face Brazil on July 5 in New York.

Kraken scores FIFA deal as crypto meets the world’s biggest stage

Kraken announced its partnership with FIFA on June 9 as the tournament’s Official Crypto Exchange Supporter. The sponsorship gives Kraken brand visibility across match broadcasts, stadium signage, and FIFA’s digital platforms throughout the tournament.

Chiliz fan tokens see volume spikes during group stage

The Chiliz platform, which powers fan tokens for sports teams, recorded notable trading volume increases during the World Cup’s group stage. Fan tokens let holders vote on minor club decisions and access exclusive content.

No specific fan tokens tied to Norway or Ivory Coast were highlighted during this match. The 2026 World Cup is the first to feature 48 teams, up from 32 in 2022, spread across the US, Canada, and Mexico.

What this means for crypto investors

Coinbase had its NBA deal. Crypto.com bought naming rights to the former Staples Center. Now Kraken has FIFA.

The 48-team format extends the tournament timeline, which could mean a longer window of elevated activity in fan token trading compared to previous cycles.

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